Early adopter consumers are those who do not hesitate to purchase the most recent and greatest gadget or pc accessory, once they appear in the market.
Early adopters are those who stand for hours in the lines in front of the Apple store, for example, waiting for it to open, in order to purchase the new iPod or the new iPad, at the really 1st moment they emerge to the world. They are motivated by their urge for excitements and their enthusiasm for gadgets and accessories.
Considering that the pc technologies is rapidly changing, and engineers all over the world introduce innovation in many related fields of the information technologies, the early adoption trend is most visible and substantial. A lot more than any other industry filed.
The 1st stage in any product in the market is field penetration and introduction. Marketing people make use of the early adopters to leverage the penetration of their product and to improve its introduction to the market. The early adopters are those who tackle with the product infant weaknesses, paving the way for the later adopters that will then benefit from the modifications and improvements introduced to the product revisions. So, they play a significance role in the really 1st stage of product life cycle, towards its maturity stage.
This role is of higher significance in industries that changes really rapidly, such as computers and their accessories. Early adopters do provide the “legitimacy” to later adopters to start off utilizing new and innovative accessories, without having fear, and even with lower prices. The late adopters’ wave is the enormous consuming wave that makes the huge penetration and accepting of a product, and consequently yields high revenue.
Wendy Liebmana, Founder, CEO & Chief Shopper with WSL/Strategic retail has described this as follows: ~ In the past, a single fragrance had a life cycle of maybe six years, since people would remain loyal to a scent for longer period of time. The life cycle is a lot shorter now, specifically with the younger consumers, who always want the most recent product. Eliminate chlorine from your shower with shower head filter and you may also like shower filter Thanks to James K. Beaudette for contributing to this article.
